About Us

Our Story

Our founders originally worked together at J.D. Power and Associates, one of the world’s leading consulting and research brands. Following careers at Fortune 500 company and publicly traded technology startups, they reconnected to form Fortitude Research & Marketing. Since then our leadership team has grown, bringing deep experience in consulting, analytics, sales, marketing and merchandising to the company. 

Operating across a range of sectors, we specialise in the Life Cycle space, and collectively our team has experience across North America, the UK and Europe, Latin America, Asia-Pacific and Australasia. 

Our passion is to leverage data to build effective marketing strategies that deliver consumer-focused solutions, helping our clients to prosper and build for the future.

Our Team

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    George Owens

    PRESIDENT & FOUNDER

    With more than 25 years of experience in high performance environments, George is an expert at recognizing and defining problems, identifying information solutions, and implementing effective programs to drive revenue and profit.

    George's LinkedIn
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    Mike Cooperman

    CHIEF MARKETING OFFICER

    For more than 20 years, Mike has served as an expert in strategic marketing, communications, and branding for companies ranging from tech startups to Fortune 100 firms.

    Mike's LinkedIn
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    John Finlay

    MANAGING DIRECTOR, UK & EU

    John has 25 years of experience as an adviser and senior executive with companies in the UK, Europe, North America, and Australia and specialises in working with clients to deliver consumer-focused growth strategies. 

    John's LinkedIn
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    Lisa Minnehan

    CHIEF OPERATING OFFICER

    Lisa brings more than 20 years of experience in project management, operations, process development, market research and consulting with many of the world’s best-known brands. 

    Lisa's LinkedIn
  • Smiling man with gray hair and goatee, wearing a black suit jacket and light blue dress shirt in front of a blue background.

    Chance Parker

    CHIEF RESEARCH OFFICER

    Chance has more than 30 years of experience running divisions and research organisations, leading teams and projects on behalf of Fortune 500 companies.   

    Chance's LinkeIn
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    Andy Lopez

    CHIEF REVENUE OFFICER

    A highly respected voice in the deathcare space for more than 15 years, Andy has led sales efforts and business development teams across organisations. 

    Andy's LinkedIn
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    Lindsey O'Neal

    DIRECTOR OF CUSTOMER EXPERIENCE

    An experienced multi-channel marketer, Lindsey has spent the majority of her 20-year career using insights to drive marketing and business outcomes. 

    Lindsey's LinkedIn
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    Malia Rorabaugh

    CONSULTANT

    With an eye for detail and strong project management skills, Malia brings extensive experience in brand marketing, public relations, advertising, and content strategy. 

    Malia's LinkedIn
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    Angie Rogers

    CONSULTANT

    With nearly 20 years of experience in project management, Angela is an expert at planning, coordinating and implementing detailed research programs. 

    Angie's LinkedIn
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    Éabha Finlay

    CONSULTANT

    With a strong background in psychology and research, Éabha uses data-driven insights to drive marketing strategies and provide exceptional support to clients.

    Éabha's LinkedIn
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    Jose Lopez

    CHIEF INFORMATION OFFICER

    Jose boasts an impressive career spanning over two decades in the realms of IT and business leadership, delivering customised IT and operations consulting services.

    Jose's LinkedIn
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    Jason Budow

    LEAD DESIGNER

    For more than 25 years, Jason has exemplified expertise in graphic design, advertising, marketing planning and analysis.

    Jason's LinkedIn
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    Eric Germansky

    CREATIVE DIRECTOR

    With more than 20 years of experience in brand development, Eric is an expert in event production, product training, and delivering creative strategies for experiential marketing. 

    Eric's LinkedIn
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    Dr. John Garcia

    SENIOR CONSULTANT

    John has spent more than 20 years in corporate finance and analytics prioritising data to implement the most appropriate business decisions. 

    John's LinkedIn
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    Kirstyn Hughes

    CONSULTANT

    An expert in implementing operational improvement programs, including field marketing solutions, Kirstyn has worked with companies from start-ups to Fortune 500 firms. 

    Kirstyn's LinkedIn
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    Courtland Witt

    MARKETING INTERN

    Passionate about social media and marketing, Courtland has demonstrated skills for developing creative solutions for clients.

    Courtland's LinkedIn