Insights

The Role Data Plays in Unlocking the Future

Check out this thought leadership article to learn how data can play a pivotal role in your company’s success for the future!

Two people sitting on a couch, smiling, while one shakes hands with a third person, in a cozy living room setting.

The Role Data Plays in Unlocking the Future 3 2

Name

First Name

Last Name

Work Email

Name of Business

Message

A hand holding a light bulb against a sunset sky.

Thought Leadership: Marketing in the Funeral and Cemetery Industry

Fortitude Chief Marketing Officer, Mike Cooperman, speaks on marketing in the funeral and cemetery industry at the 2023 Funeral UnConference.

Watch Now

Two business professionals in an office setting, collaborating over a laptop. One is standing, pointing at the screen, while the other is seated, both wearing suits.

Thought Leadership: Your Trojan Horse to Revenue

Revolutionize your business approach and propel your funeral home to new heights by viewing this presentation about the customer experience by George Owens of Fortitude Research and Marketing.

Watch Now

Hand holding magnifying glass focusing on smartphone with a megaphone icon.

Thought Leadership: Valuable Industry Insights Revealed from Fortitude’s New White Paper

Watch this 15-minute video interview with George Owens, President of Fortitude, where he speaks about valuable insights from their newly published white paper.

Watch Now

A vacuum cleaner cleaning a carpet surrounded by cookie crumbs. The text on the carpet reads "What's with the Dirty Carpet and Stale Donuts? Three Things You Can Do Right Now to Future Proof Your Business" by The Foresight Companies and SoCal Approach. Logos for Foresight and SoCal Approach are at the bottom.

3 Things You Can Do Right Now to Future Proof Your Business

Discover the three actions you can take right now to help your organization excel in the future.

3 Things You Can Do Right Now to Future Proof Your Business 4 2

Name

First Name

Last Name

Work Email

Name of Business

Message

People sitting at a long table outdoors, toasting with wine glasses, plates of food in front of them, string lights above, garden and building in background.

2024 Funeral & Cemetery Consumer Behavior Study

Discover the actionable insights from our 2024 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

2024 FCCBS

Name

First Name

Last Name

Work Email

Name of Business

Message

Three Surprising Discoveries from Consumer Insights

Check out our presentation from Dead Talks 2025 to learn how to keep up with the evolving needs of your consumers!

DEAD Talks 2025 Presentation

Name

First Name

Last Name

Work Email

Name of Business

Message

Business person interacting with a digital interface displaying global maps, charts, and data graphs on a tablet.

A Strategy to Succeed or A Strategy to Excel

Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.

A Strategy to Succeed or A Strategy to Excel

Name

First Name

Last Name

Work Email

Name of Business

Message

Bouquet of yellow roses and pink carnations in a glass vase with a sympathy card, set against a black tiled wall.

Pet Loss Pointers: How Small Gestures Can Create Comfort and Enhance Brand Loyalty

Learn how to enhance brand loyalty with small gestures to create lasting relationships with your current and future customers.

Pet Loss Pointers: How Small Gestures Can Create Comfort and Enhance Brand Loyalty 2

Name

First Name

Last Name

Work Email

Name of Business

Message

Cemetery Best Practices in the New Age of Consumers

As ratings and reviews from consumers become a new and trusted source of information, organizations are finding new ways message their services. Dive into this presentation to understand and discover the key to reaching the 21st century consumer.

Cemetery Best Practices in the New Age of Consumers 2

Name

First Name

Last Name

Work Email

Name of Business

Message

Silhouette of tall palm trees against a vibrant sunset sky with shades of yellow, orange, pink, and blue.

Unlocking the Future: Surprising Discoveries from Consumer Insights

Learn how these surprising consumer insights can help you understand how to improve your business today so you can be prepared to better serve your families in the future.

Unlocking the Future: Surprising Discoveries from Consumer Insights

Name

First Name

Last Name

Work Email

Name of Business

Message

Silhouettes of people holding hands on a beach during sunset.

2023 Funeral & Cemetery Consumer Behavior Study

Discover the actionable insights from our 2023 Funeral & Cemetery Consumer Behavior Study. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

FCCBS 2023

Name

First Name

Last Name

Work Email

Name of Business

Message

A collage header for Kates-Boylston titled 'Understanding Your Customer,' featuring images of a business meeting, flowers, a person reading a newspaper, a person smiling in business attire, a tombstone with flowers, a family group, books, and a garden swing. Sponsored by SoCal Approach.

Uncovering Insights: 3 Simple Ways Customer Insight Beats Conventional Wisdom

Dive into our white paper study to learn how our customer measurement program, Fortitude CXP, is identifying trends in the death-care industry to help funeral homes improve their business and profitability.

Uncovering Insights: 3 Simple Ways Customer Insights Beats Conventional Wisdom 2

Name

First Name

Last Name

Work Email

Name of Business

Message

Back view of a woman sitting on a stone path in the woods at dusk, with fairy lights draped around her. Yellow bokeh lights are visible in the foreground.

2021 Funeral & Cemetery Consumer Behavior Study

Discover the actionable insights from our 2021 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

FCCBS 2021

Name

First Name

Last Name

Work Email

Name of Business

Message

A person holds a smartphone displaying an app with action items. A laptop with financial charts is on the desk, next to a cup of coffee and papers with graphs.

Learn More About Fortitude CXP and CQL

Fortitude is delivering the most comprehensive customer experience program in the industry. Learn more about operational insights, driving ratings and reviews, and increasing lead generation.

Fortitude CXP and CQL

Name

First Name

Last Name

Work Email

Name of Business

Message

Close-up of eyeglasses held in hand showing clear vision of trees through lenses with blurred background.

2020 Funeral & Cemetery Consumer Behavior Study

Discover the actionable insights from our 2020 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

FCCBS 2020

Name

First Name

Last Name

Work Email

Name of Business

Message

Person holding a credit card and typing on a laptop keyboard in a bright setting.

2022 Funeral & Cemetery Consumer Behavior Study

Discover the actionable insights from our 2022 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

FCCBS 2022

Name

First Name

Last Name

Work Email

Name of Business

Message

Two pairs of hands holding each other on a wooden surface, one with a bracelet and the other with a watch.

Embracing Transparency to Drive Profitability

Dive into our white paper study to learn how transparency is key to driving future business in the death-care industry.

Embracing Transparency to Drive Profitability 3

Name

First Name

Last Name

Work Email

Name of Business

Message

The Role Data Plays in Unlocking the Future

Check out this thought leadership article to learn how data can play a pivotal role in your company’s success for the future!

The Role Data Plays in Unlocking the Future 3

Name

First Name

Last Name

Work Email

Name of Business

Message

Person using a smartphone with digital icons representing various functions, like email and Wi-Fi, surrounding the device.

5 Ways Technology is Transforming the Profession

Learn how technology is revolutionizing the death-care industry for companies and the families they help everyday.

5 Ways Technology is Transforming the Profession

Name

First Name

Last Name

Work Email

Name of Business

Message

Trusting What You Can’t See

Learn how technology is revolutionizing the death-care industry for companies and the families they help everyday.

Trusting What You Can't See

Name

First Name

Last Name

Work Email

Name of Business

Message

Person with red backpack stands beneath arched structure surrounded by palm trees.

The Renewed Focus on Pre-Need: Giving Consumers What They Want

See how Covid-19 shifted consumers attitudes and interests in purchasing more pre-planning services for themselves.

The Renewed Focus On Pre-Need: Giving Consumers What They Want

Name

First Name

Last Name

Work Email

Name of Business

Message

Featured Presentation- Adapting to Change: How Shifting Customer Needs are Reshaping the Funeral Industry

Person using smartphone overlaid with digital network icons and cityscape background, symbolizing technology and connectivity.

How COVID-19 Changed the Role of the Funeral and Cemetery Professional

Check out how funeral and cemetery professionals have had to change how they operate to serve families today.

How Covid-19 Changes the Role of the Funeral and Cemetery Professional

Name

First Name

Last Name

Work Email

Name of Business

Message

Adapting to Change: How Shifting Needs are Reshaping the Funeral Industry 3

Name

First Name

Last Name

Work Email

Name of Business

Message

Check out our presentation from the 2025 CCFW Conference to gain insight on how consumer needs are reshaping the future of the funeral and cemetery industry.