White Papers

A Strategy to Succeed or A Strategy to Excel

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Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.

Pet Loss Pointers: How Small Gestures Can Create Comfort and Enhance Brand Loyalty

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Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.

Cemetery Best Practices in the New Age of Consumers

Businessperson interacting with digital interface, finger on virtual screen with concentric circles and network lines, wearing a suit and orange tie. Includes SoCal Approach logo.

As ratings and reviews from consumers become a new and trusted source of information, organizations are finding new ways message their services. Dive into this presentation to understand and discover the key to reaching the 21st century consumer.

Unlocking the Future: Surprising Discoveries from Consumer Insights

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As ratings and reviews from consumers become a new and trusted source of information, organizations are finding new ways message their services. Dive into this presentation to understand and discover the key to reaching the 21st century consumer.

2024 Funeral & Cemetery Consumer Behavior Study

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Discover the actionable insights from our 2024 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

Uncovering Insights: 3 Simple Ways Customer Insight Beats Conventional Wisdom

Collage of images titled 'Kates-Boylston, Understanding Your Customer,' featuring a person smiling, flowers, books, a conference room meeting, a family at a computer, a person reading a newspaper, a swing, a gravesite with flowers, and a logo for SoCal Approach sponsor.

Discover the actionable insights from our 2024 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

2023 Funeral & Cemetery Consumer Behavior Study

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Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.

2021 Funeral & Cemetery Consumer Behavior Study

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Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.

Learn More About Fortitude CXP…

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As ratings and reviews from consumers become a new and trusted source of information, organizations are finding new ways message their services. Dive into this presentation to understand and discover the key to reaching the 21st century consumer.

2020 Funeral & Cemetery Consumer Behavior Study

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As ratings and reviews from consumers become a new and trusted source of information, organizations are finding new ways message their services. Dive into this presentation to understand and discover the key to reaching the 21st century consumer.

2022 Funeral & Cemetery Consumer Behavior Study

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Discover the actionable insights from our 2024 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

Embracing Transparency to Drive Profitability

A close-up of two pairs of hands clasped together on a wooden surface. One pair belongs to a person wearing a white shirt with a black wristwatch, and the other to a person wearing a bracelet and a ring on their finger.

Discover the actionable insights from our 2024 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.

5 Ways Technology is Transforming the Profession

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Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.

Trusting What You Can’t See

Dive into this presentation to discover key pointers on how to not only to succeed in your leadership role, but how to excel within in it.

The Renewed Focus on Pre-Need: Giving Consumers What They Want

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As ratings and reviews from consumers become a new and trusted source of information, organizations are finding new ways message their services. Dive into this presentation to understand and discover the key to reaching the 21st century consumer.

How COVID-19 Changed the Role of the Funeral and Cemetery Professional

Double exposure of a cityscape with interconnected digital icons overlay and person holding a smartphone, representing technology and communication in urban environments.

Discover the actionable insights from our 2024 Funeral & Cemetery Consumer Behavior Study by downloading our Insights Summary. Gain valuable knowledge on evolving consumer attitudes towards the funeral and cemetery market.